Wild Ophelia is a chocolate line that embodies the spirit and flavors of America.
Ophelia is our maverick muse who is passionate about exceptional ingredients from farmers and artisans, fostering fellow female entrepreneurs, and living the American dream.
First order of business was an update to the packaging …
This new design casts the spirit of Wild Ophelia boldly outward—particularly in the depiction of the healthful ingredients.
The resulting branded packaging is not only premium and desirable, but also embodies the exotic and aspirational aesthetic.
In addition to logo & packaging redesign, short videos were produced for social media to carry the campaign across all channels.
Ophelia represents female fortune-hunters in America today. She is independently spirited, fiercely unconventional, and wildly ambitious. Ophelia not only not believes in herself, but also in innovation, authenticity, and empowerment.