Designer / Art Director
Designer / Art Director
To highlight some specific examples of my work in experience design, I’m including immersive activations for BizBash, branded work for the acclaimed restaurant Avec, and event-driven concepts for Samsung. My work brings brands to life through engaging, memorable experiences.
First up is some BizBash work.
BizBash Live, the event industry’s premier service provider trade show, was built around the message of blue-sky thinking: branded “Ideafest”. We developed a bold, cohesive brand system that carried this vision across ads, web, social, signage, motion, and event collateral.”
Next up is an identity I helped to create while at the branding studio JNL Design for a restaurant named Avec.
Rooted in the restaurant’s unique, natural interior design, the identity draws on themes of the mysterious, the cultured, the refined. From texturally rich papers used for ever-changing menus to business cards and other ephemera, every touchpoint at Avec reinforces the refined, high-touch dining experience.
The award-winning identity is still in use today.
Lastly, I’d like to share my work with Innovative Marketing Solutions on a multi-city brand activation series for Samsung, called “Flip.” I played a strategic design role in bringing the New York activation to life, translating the event concept into cohesive graphics for the Herald Square pop-up exterior and interior spaces.
Working remotely on a tight timeline, I was responsible for transforming flat illustrations into immersive 3D environments that aligned with the brand vision and drove engagement.