Designer / Art Director
Designer / Art Director
Enterprise-level decision makers are seeking innovative healthcare solutions that will improve care quality, deliver a better experience and drive down costs. While Blue Cross Blue Shield is recognized as a market leader, their approach to product marketing needed a shot in the arm.
The solve is rooted in the established brand palette but leads with bolder, brighter colors, incorporates unique, animated illustrations and ushers forward a very personalized and approachable visual vocabulary. Original, tailor-made editorial content was developed for a thought leadership eBook, microsite, social posts, videos, blog posts, infographics, and emails.
View the work here.
Agency: 𝔖𝔦𝔪𝔭𝔩𝔢 𝔗𝔯𝔲𝔱𝔥, ℭ𝔥𝔦𝔠𝔞𝔤𝔬.