Designer / Art Director
Designer / Art Director
Capital One Trade Credit is an enterprise-level financial tool offering flexible credit lines and online bill pay.
My work focused on brand execution: developing a messaging framework, custom illustration, cross-channel marketing, and a unified landing page. The result was polished creative that reinforced one core idea: Capital One means business.
A key challenge for Capital One Trade Credit was the lack of a unified landing page tailored to business customers. While other Capital One lines of business had its own content, Trade Credit customers had no single, streamlined destination to understand offerings, manage accounts, or access resources—making it harder to deliver a clear, consistent brand experience.
Solution: a unified home page for built for business
The resulting one-page layout offered a consolidated business experience, allowing customers to discover Capital One Trade Credit as a whole. By merging into one location, we communicate the breadth of our business solutions, bolster the brand unity, and facilitate seamless customer progression as their businesses expand.
The landing page was the centerpiece, but the work extended well beyond it. A tailor-made interactive sales prototype gave the business development team something they could actually use in the room. Purpose-built to land new clients, not repurposed from a general deck. And across social, digital, and events, every campaign touchpoint was held to the same standard: one brand, one voice, one message.
The cumulative effect was a trade credit division that finally looked and felt like it belonged at Capital One — a tangible artifact for leadership to rally around, and the foundation for pushing broader brand alignment across the business.