Designer / Art Director
Designer / Art Director
Leading the art direction and design for the 2025 UFL Championship integrated campaign meant capturing the energy of the DC Defenders’ title victory.
Developed on a high-velocity timeline, the work focused on an elevated visual identity that translated the prestige of the championship moment across digital and social channels.
By blending bold, gold-leaf textures with dynamic athlete compositions, a celebratory brand world was established to resonate with fans and solidify the league's postseason narrative.
Defining the Victory Aesthetic
Designing a modular graphics system allowed for a multi-channel rollout that scaled from individual MVP spotlights to full-team celebratory mosaics. The creative direction utilized a high-contrast palette of Defenders red and championship gold, ensuring the campaign felt like a premium, "all-caps" moment for the franchise.