Designer / Art Director
Designer / Art Director
Nielsen, the original big data media measurement company, recently unveiled a significant brand refresh. In our endlessly diverse multi-media world, this new identity introduces and establishes a modern and bold organization that makes sense of it all.
That identity took shape through an array of activations: bold advertising, website and event expressions.
Big data on a human level
Nielsen powers the relationship between people and media. That relationship is brought to life in this bold, international, multi-language campaign.
Interesting, fun, odd, and heartwarming real-world moments with media interwoven with depictions of data illustrated the relationship between humanity and media.
There’s humanity in data.