Jerry Logaras
Designer / Art Director
01-wildoh_logo-cinemagraph-1-670x925.gif

Wild Ophelia

Chicago-based, home-grown Vosges Chocolate approached me to rethink their mass-market chocolate brand “Wild Ophelia.” 

A new identity & tagline was developed, updated copy, new packaging, as well as a spirit-driven social media campaign.

Wild Ophelia is a chocolate line that embodies the spirit and flavors of America.

Wild Ophelia is a chocolate line that embodies the spirit and flavors of America.

Ophelia is our maverick muse who is passionate about exceptional ingredients from farmers and artisans, fostering fellow female entrepreneurs, and living the American dream.

 First order of business was an update to the packaging …

First order of business was an update to the packaging …

 This new design casts the spirit of  Wild Ophelia  boldly outward—particularly in the depiction of the healthful ingredients.  The resulting branded packaging is not only premium and desirable, but also embodies the exotic and aspirational aesthetic.

This new design casts the spirit of Wild Ophelia boldly outward—particularly in the depiction of the healthful ingredients.

The resulting branded packaging is not only premium and desirable, but also embodies the exotic and aspirational aesthetic.

01-wildoh-package_big-2-1100x404.png
01-wildoh-package_small-1-900x468.png
In addition to logo & packaging redesign, short videos were produced for social media to carry the campaign across all channels.

In addition to logo & packaging redesign, short videos were produced for social media to carry the campaign across all channels.

01-wildoh-intro_logo_tagline-1-1200x565.png
01-wildoh-ad-1400x1385.jpg