Designer / Art Director
Designer / Art Director
Chicago-based, home-grown Vosges Chocolate approached me to rethink their mass-market chocolate brand “Wild Ophelia.”
A new identity & tagline was developed, updated copy, new packaging, as well as a spirit-driven social media campaign.
Ophelia is our maverick muse who is passionate about exceptional ingredients from farmers and artisans, fostering fellow female entrepreneurs, and living the American dream.
First order of business was an update to the packaging …
This new design casts the spirit of Wild Ophelia boldly outward—particularly in the depiction of the healthful ingredients.
The resulting branded packaging is not only premium and desirable, but also embodies the exotic and aspirational aesthetic.
