Designer / Art Director
Designer / Art Director
Simple Truth is an independent, Chicago-based creative branding agency. Like a cobbler with old shoes, their own site was in critical need of a refresh to convey their characteristic secret sauce — creating solutions for clients ranging from Fortune 100 companies to local nonprofits.
Their previous site was unique but outdated—in design as well as accessibility. We stripped it down bare and discovered what was essential to the agency: making smart work playfully.
yoursimpletruth.com is content-forward, human-centered, and seriously sharp.
Check out the site here.
Approaching the user interface as a “wine glass”, the layout is clear and clean, providing a place for the work to shine on its own, copy to jump off the screen.
Simple never looked so good.
Not a complete tear-down, but we took it to the studs to improve what was already there.
Check out the site here.
Agency: 𝔖𝔦𝔪𝔭𝔩𝔢 𝔗𝔯𝔲𝔱𝔥, ℭ𝔥𝔦𝔠𝔞𝔤𝔬.