Designer / Art Director
Designer / Art Director
Partnering with Innovative Marketing Solutions, I led the environmental branding and spatial art direction for the New York flagship of Samsung’s ‘Flip’ series.
I translated the core campaign identity into a cohesive visual narrative for the Herald Square pop-up, overseeing the execution of all exterior and interior graphics. By bridging brand concept and physical space, I transformed a high-traffic urban footprint into an immersive destination for the Samsung Galaxy ecosystem.
From Illustration to Experience
Operating on a remote schedule, I provided the art direction to translate flat brand assets into immersive 3D environments. I oversaw the visual synthesis of all spatial elements to ensure a seamless transition from 2D concept to large-scale engagement.